Founder & Chief Executive Officer

Nonceba Wimbley

Founder & Chief Executive Officer of The Prestige Signature Standard Academy.

Portrait of Nonceba Wimbley, Founder and Chief Executive Officer.

Founder story

Founder story

Nonceba Wimbley’s hospitality journey began in Cape Town, South Africa, in late 2008, when she was 18 and straight out of high school. With no restaurant experience, she walked into Ocean Basket, sold herself on the opportunity and was hired on the spot.

That opportunity became the beginning of a career in customer service and hospitality that has included work as a waiter, bartender, hostess, assistant manager and Front of House Manager, as well as experience in restaurants and a game-reserve lodge. Along the way, Nonceba trained and supervised employees, managed front-of-house operations and handled the moments that shape how guests remember an experience.

Growing up and working in South Africa exposed her to different cultures, personalities, accents, beliefs, expectations and ways of communicating. It taught her that exceptional hospitality cannot be reduced to a script. A professional must know the standard—and also know how to see the individual guest in front of them.

Prestige grew from something Nonceba kept noticing: employees were often expected to deliver exceptional service without ever being fully taught what exceptional service looks, sounds and feels like. Poor greetings. Incorrect glassware. Improper plate handling. Dirty tables left unattended. Staff talking or eating around guests. A lack of presence and awareness.

The Prestige Signature Standard Academy was created to change that—to give hospitality professionals the training, tools, practice and confidence to become polished professionals who understand that service is not simply a transaction. It is an experience.

Nonceba Wimbley, Founder and Chief Executive Officer, in a hospitality lobby.

Founder philosophy

  • Hospitality is making people feel genuinely welcomed, valued, respected, and cared for—not simply served.
  • A guest should never feel ignored, uncomfortable, embarrassed, or like an inconvenience.
  • A great service professional always pays attention, anticipates needs, communicates with confidence, and makes every guest feel important.
  • The biggest mistake is expecting employees to deliver exceptional service without giving them the training, tools, support, and example they need to succeed.

Mission

The Prestige Signature Standard Academy equips hospitality professionals with the skills, confidence, professional presence and service standards needed to create exceptional guest experiences while helping organizations build stronger service cultures and better-prepared teams.

Vision

To establish the Prestige Signature Standard™ as a recognized standard of professional hospitality service and build an academy whose impact can be seen in stronger professionals, stronger businesses and unforgettable guest experiences.

Nonceba Wimbley in a discovery conversation with hospitality leaders.

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